Friday, April 10, 2015

City Marketing

My article on city marketing was just published in the latest edition of the monumental International Encyclopedia of theSocial and Behavioral Sciences. Here is the abstract:

City marketing has grown in size and importance. A historical contextualization considers the selling of the frontier city, the resort, the suburb, and the industrial city. The article explores the symbolic reconstruction of cities through a discussion of strategies and tactics of city marketing. Marketing strategies include the promotion of the postindustrial city, the global city, the business city, the good city, the green city, the cosmopolitan city, and the city of culture. The tactics of city marketing include namings, slogans, logos, and the construction of iconic buildings. The article discusses what city marketing reveals about social power in cities.