My
article on city marketing was just published in the latest edition of the
monumental International Encyclopedia of theSocial and Behavioral Sciences. Here is the abstract:
City marketing has
grown in size and importance. A historical contextualization considers the
selling of the frontier city, the resort, the suburb, and the industrial city.
The article explores the symbolic reconstruction of cities through a discussion
of strategies and tactics of city marketing. Marketing strategies include the
promotion of the postindustrial city, the global city, the business city, the
good city, the green city, the cosmopolitan city, and the city of culture. The
tactics of city marketing include namings, slogans, logos, and the construction
of iconic buildings. The article discusses what city marketing reveals about
social power in cities.
